Artionet Web Agency

Turning visitors into users

10 novembre 2006

In this, our second article in the The Future of Web Apps series, we ask is your homepage design optimized for generating new sign-ups? 

Mint Crazy

Thousands of people may be visiting your site every day, but if you don’t convince them that they should be using your product, subscribing to your service, or registering in some way, then your web app’s homepage is simply not doing its job.

Successful web apps use similar formats when it comes to user interaction on their homepage. For instance, most feature an explanatory strapline that tells you what the service does, many show you screenshots of their service, and they all entice you to sign up or register with a prominently placed button. But is it really that simple?

If you design a site with this simple checklist of ‘must-haves’ in hand, is the resulting site guaranteed to turn your visitors into users? What are the elements of a home page that make it really effective at transforming visitors into users? And how does the design itself contribute to this?

Most designers agree that not only do you have to have brilliant navigation, impeccably-crafted copy and a great sales message, but you also have to have that something extra in the design that will speak volumes to your potential users.

We invited some leading designers to look at a selection of high-profile apps to examine how they’re attempting to turn visitors into users through user experience design.

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