Are you sure that your website visitors understand the text on your web pages? If your web pages are difficult to understand, you might not earn as much as you could with your website.
The readability of your web pages influences your sales
Many websites use technical language that is very difficult to understand for the average web surfer. In addition, some webmasters like long and complicated sentences.
Long and complicated sentences are not a sign of professionalism. They just show that the author of the sentences doesn't care about the readers.
The more complicated the text on your web pages, the more likely it is that a web surfer leaves your website. Web surfers are impatient people. If they have to labor to understand your web pages, web surfers will go away to find an easier site than yours.
How to check the readability of your web pages
There is an official standard that you can use to specify the readability of your web pages. The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. It measures the approximate level of education necessary to understand the web page content.
Higher scores indicate that the text is easier to read, and lower numbers mark harder-to-read texts.
You can use IBP's Top 10 Optimizer to check the readability of your web pages. In addition to many other factors, IBP calculates both the Flesch Reading Ease Score and the Flesch-Kincaid Grade Level.
A high Reading Easy Score means that a text is easy to understand. The Grade Level shows the number of years of education that are required to understand the text.
Make sure that your web pages are easy to understand. Do not require too much work from your website visitors.
Make it easy to understand your web pages, make it easy to navigate them, make it easy to buy on your website. The easier your website is to use, the more you will sell.
